Case Study
Case Study: Eili and Elkjøp’s Partnership to Revolutionize USB-C Chargers
In today’s fast-paced world of consumer electronics, staying ahead of technological advancements is critical for businesses aiming to meet evolving customer expectations. This case study highlights the successful collaboration between Eili, a leading OEM/ODM provider, and Elkjøp, a prominent Nordic retailer, to create a groundbreaking series of GaN USB-C chargers. By combining innovation with precision, this partnership addressed complex challenges and delivered outstanding results.
Customer Background
Elkjøp, a prominent name in the Nordic region, was established in Norway in 1962 as a cooperative effort among 33 voluntary dealers. Their goal was to purchase larger volumes at more favorable prices from suppliers. Over the decades, Elkjøp has grown into a solid market leader in consumer electronics and home appliances, cementing its reputation as a trusted brand throughout the Nordics.
Problem Description
As a leader in consumer electronics, Elkjøp identified an emerging need for a new line of multi-port USB-C chargers. These chargers needed to meet several stringent requirements: small size, high power output, low operating temperatures, and competitive pricing. Achieving these characteristics in a single product posed a significant challenge. The limitations of traditional silicon-based chargers, which struggle to handle higher power levels efficiently while maintaining a compact size and low heat output, further complicated the task.
Solution Provided
Eili collaborated closely with Elkjøp to address their needs by leveraging cutting-edge Gallium Nitride (GaN) technology. Unlike silicon, GaN is a highly efficient semiconductor material that dissipates less heat and allows for more compact, energy-efficient designs. Our GaN-based solutions provided Elkjøp with a range of innovative products capable of addressing their specifications:
- Compact Size: The GaN chargers were significantly smaller than traditional silicon-based models.
- Higher Power Output: Ranging from 65W to 140W, these chargers offered robust performance while maintaining efficiency.
- Lower Operating Temperatures: Despite their power output, the chargers operated at temperatures below 70℃, ensuring safety and durability.
Results Achieved
The collaboration resulted in the successful launch of Elkjøp’s new series of GaN USB-C chargers. Key highlights of the project include:
- Powerful Performance: Chargers with outputs of 65W, 100W, and 140W, providing options for various consumer needs.
- Compact Design: Up to 20% reduction in size compared to traditional models, aligning with market demands for portability and aesthetics.
- Improved Safety: Lower operating temperatures, enhancing safety and product lifespan.
- Customer Satisfaction: Widespread market recognition and positive customer feedback due to the chargers’ superior performance and innovative design.
Conclusion
The success of this partnership underscores Eili’s ability to provide cutting-edge OEM/ODM solutions that meet diverse and challenging requirements. By combining technological innovation with a customer-centric approach, we enabled Elkjøp to deliver unparalleled value to their market.
At Eili, we are committed to driving technological advancements and look forward to partnering with more customers to create groundbreaking solutions. Together, let’s shape the future of consumer electronics.
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